3 Hacks to Placing Op-Eds
Ok, they aren't "hacks" per se. Clickbate. You still have to do the work - these are just 3 attainable, realistic places to land a contributed content aka bylines aka op-eds
Opening this newsletter with a healthy dose of ✨ personal promotion.✨ Once my co-author Tanya is back from mat leave, she can put me back in my place.
I was on Lenny’s Podcast! Think of the episode as the podcast version of this newsletter. I walk through numerous publications, how and where to pitch them, and share the actual pitches that I sent to Lenny that worked. I love how tactical Lenny gets, just like us!
My mom said she doesn’t like my hair in the interview. Let me know in the comments if you agree. Just kidding — don’t do that.
Our 3 favorite places to land op-eds
It’s a semi-slow week for awards and media opportunities, so we’re going in a different direction and offering the three (not vertical outlets) outlets where we’ve had the most success in landing op-eds, and how we go about it. I saw a tweet earlier this week about the tragic loss of TechCrunch and Crunchbase op-eds (RIP) which inspired this idea.
Fast Company Work Life Section: they’re looking for leadership advice targeting executives and leaders at big companies. “Advice” is the key word. They want actual lessons and steps. Also, this isn’t where you go for pieces about building a startup. Big company energy. I love this one for B2B clients, because you can take a look at the macro trends and tie it to advice. Here’s an example:
Keep reading with a 7-day free trial
Subscribe to On Background to keep reading this post and get 7 days of free access to the full post archives.