From the Cloud 100 to 30 Under 30, Forbes loves a numbered list
Plus, is HERO the HARO come back we didn’t know we needed?
What is it with all these new pubs and columns launching? That was the theme in our last issue, and quite honestly we could’ve made it the theme in this one too.
First, the LA Times wellness reporter is launching Self Help. The first piece interviews an author that’s an expert in cults on why we may be using Taylor Swift as a coping mechanism. (She’s a walking PR masterclass so do we get a free pass?) Have a wellness-adjacent expert (think researchers, authors) and unique/timely topic or trend they can weigh in on? Email alyssa.bereznak@latimes.com.
Forbes? Expanding their AI coverage? Groundbreaking. Forbes has long been on top of the latest OpenAI scoop and remains our go-to for in-depth AI reporting, so this one comes as no surprise to us. The Prompt is a new weekly newsletter that aims to be a “rundown of AI’s buzziest startups, biggest breakthroughs, and business deals” so pitch accordingly.
The 10 AM spot of Yahoo News is getting a new markets-focused show. If CNBC and Bloomberg are leaving you on read, perhaps this could be a good one for a spokesperson that is open to commenting on larger incumbents in the space, using their financial performance (like earnings) as a news hook.
Last but not least, Tom Krazit is bringing back his own version of the Protocol Brainstrust, this time at his pub Runtime. It’s called Runtime Roundtable and you need to complete an interest form to be considered. After we submitted a few clients, we instantly had requests coming in, so we consider this a great one for all our B2B, enterprise software, and IT-focused PR homies out there.
Is HERO the HARO come back we didn’t know we needed?
HARO is gone. Things got a little rough toward the end. We were not mentally equipped to sift through another SHEfinds inquiry for the seven foods that will reduce belly fat by summer (this is real, and from their last edition).
Everyone probably knows what HARO is — but if you’ve only been in PR a few months (or if you’ve been in it so long you no longer pitch), HARO was a way for journalists to share what they’re working on as a way to get sources from PR people to include in their stories. It was always a long shot your reply would be the chosen one, but the 1% of the time you got a reply was the most satisfying feeling in the word.
I digress. The same guy that created HARO and sold it to Vocus is giving it another go with HERO — and it’s free! We’ve found that it’s pretty consumer focused and still a bit limited, but hey, it’s new. Sign up here and let us know if you think it’s better than HARO.
Also, this was an underrated scene from Shrek 2. Also, Shrek 2 is an underrated movie.
Journo Requests 📥
TLDR: media are working on a lot of stories right now and a some of them have to do with AI, but not all of them. Some of them have to do with other stuff. Hope this helps.
Conferences 📅
Cerebral Valley AI Summit: Newcomer Media is bringing this buzzy event to NYC for the first time, taking place on Thursday, June 27th. Bring your top-tier clients for this one. Cerebral Valley hosts the leading artificial intelligence founders, investors, executives, and researchers. Some past speakers include: Databricks CEO Ali Ghodsi, investor Reid Hoffman and investor Vinod Khosla, and many more. The trip to NYC will be worth it – past CVAI summits have spawned fundraising rounds, extensive media coverage, and even a $1.3 billion acquisition!
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