Is it already "2024 prediction" season? Not so fast!
How to get journalists not to despise your existence if you insist on pitching 2024 executive predictions
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Without further ado, there are two things this edition of the newsletter is not about:
the comms takeaways and lessons learned from Taylor Swift + Travis Kelce’s public appearances
what X CEO Linda Yaccarino could’ve done better in her Code interview and why she needs comms/media training
Our industry’s top minds can provide more than enough thoughtful dissection and analysis on these topics. Instead, we’re here to help you navigate the good old comms playbook tactic “2024 exec predictions” without annoying a bunch of journalists.
Let us start with a few facts:
Yes, a few reporters will be writing prediction stories and so it’d be nice to be included. Not most reporters, which is a crucial yet overlooked fact.
Almost no one is doing this right now, try December.
No, you should not hinge your entire PR strategy on end-of-year predictions because they’re hard earned wins that are few-and-far between. Think a sentence in a roundup.
No, you should never blast out a list of predictions to a pre-set list of reporters. Even if your CEO is predicting something wild like 2024 year that AI companion marriages become legal. Doesn’t matter.
Don’t be boring. Pitch something unique and different - push your execs to think outside of the box here.
Here’s a representative tweet from past years (don’t worry, we got dozens of ‘em in our arsenal to show clients and execs).
We recommend taking a reactive approach (gasp!) and focusing on reporters that have solicited feedback. LinkedIn News’ Tanya Dua did just that this week.
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