Straight from the source op-ed intel from CNN, CNBC, TechCrunch, etc.

Plus, a new list to apply for from CNBC, an old list to apply for from Inc, and so much more.

Please support us by following us on Twitter (Tanya + Emilie) and sharing this newsletter! Thank you. Love you.

First up, Money 20/20 is here! If you want to do some frantic pitching in the next 24 hours, here’s the media list. One of your authors (Emilie), will be on stage talking about fintech PR morning in a “Real Housewives of Fintech” Andy Cohen-esque panel, so grab a mimosa and join on Wednesday morning if you’re in town!

Thanks for listening to this shameless plug. We tried to make it useful by opening with the media list. On to our topic of the day….

Contributed content ✍️

Contributed content was a hot topic this week among agencies. Haymaker interviewed TechCrunch, CNN, & CNBC on how to land op-eds, while BAM followed with an AMA on the topic. Both were excellent. Here’s a recap of the highlights if you’re short on time.

CNBC’s Vanna Le

• Oversees op-eds for the CNBC’s elusive ‘Make It’ section, which aims to help you get smarter about how you earn, save and spend your money

• Emails from PR get a lower priority (ouch) because “it’s probably not going to be a fit”

• Instead draft an email for your client to send and include lessons (no promotional stories!) Put credentials and bio in the pitch.

• Pitch her with a subject line that is very ‘Make It-y’, show you have read her work

• She wants a pitch before a draft piece.

• Aims to publish 1-2 op-eds a day

• Word count shouldn’t be more than 800