Local PR associations often host small events that can help you get an "in" with a journalist, make an initial connection or provide an easy, logical touch point for an initial introductory email. They are usually free/inexperience for both members and non-members.
These small, usually intimate gatherings (especially the ones in person) lend themselves to more honest, transparent insight from journalists. At one of these, I learned that a New York Times reporter actually preferred being pitched on a Friday. Little nuggets like these, direct from journalists, are hard to come by.
Per your request in the latest newsletter - A freelancer that is always responsive if you pitch them a story about XX.
My response:
Liz Brody freelancer with Entrepreneur is always responsive when I pitch her a story on an up-and-coming, yet established founder solving a not so obvious problem who is willing to share the inside story on building their business and solving hard problems. Something that other entrepreneurs can gain wisdom from and make parallels to their business. My approach is typically meet and greet with Liz first - see what resonates with her about the business - pitch her hard after that with a concrete angle I know she will like after the meet and greet and equip her well to pitch a story to her editor. Here is an example of a story I worked with her on recently: https://www.entrepreneur.com/starting-a-business/this-startup-is-reinventing-the-yellow-school-bus-heres/458411
Dave Aizer is a podcast producer for Common Denominator with Moshe Popack that is looking for guests in the following categories:
Common Denominator shines a light on the power of positivity through inspiring stories of people who have faced adversity with resilience and a strong mindset. Each episode features a conversation with someone who has overcome challenges, achieved success, and made a positive impact on the world. From entrepreneurs and doctors to activists and athletes, our guests share their stories and insights to inspire and motivate you to chase your dreams and live a more optimistic life.
I just worked with him for my client who created a successful mouth tape brand, which helped him stop snoring and brought him and his wife back together after a divorce.
Dave was a pleasure to work and he's coordinated interviews with big CEO to small ones with unique stories!
Happy to share more resources for other topics if you'd like!! Thanks for offering this membership. BIG FAN of your Substack!
Local PR associations often host small events that can help you get an "in" with a journalist, make an initial connection or provide an easy, logical touch point for an initial introductory email. They are usually free/inexperience for both members and non-members.
Examples: https://prsala.org/event/23074/
https://www.publicity.org/news-events/event/3447/publicity-club-of-chicago-year-in-review-2022
https://www.nypressclub.org/event/2023-new-york-press-club-conference-on-journalism/
These small, usually intimate gatherings (especially the ones in person) lend themselves to more honest, transparent insight from journalists. At one of these, I learned that a New York Times reporter actually preferred being pitched on a Friday. Little nuggets like these, direct from journalists, are hard to come by.
Per your request in the latest newsletter - A freelancer that is always responsive if you pitch them a story about XX.
My response:
Liz Brody freelancer with Entrepreneur is always responsive when I pitch her a story on an up-and-coming, yet established founder solving a not so obvious problem who is willing to share the inside story on building their business and solving hard problems. Something that other entrepreneurs can gain wisdom from and make parallels to their business. My approach is typically meet and greet with Liz first - see what resonates with her about the business - pitch her hard after that with a concrete angle I know she will like after the meet and greet and equip her well to pitch a story to her editor. Here is an example of a story I worked with her on recently: https://www.entrepreneur.com/starting-a-business/this-startup-is-reinventing-the-yellow-school-bus-heres/458411
Dave Aizer is a podcast producer for Common Denominator with Moshe Popack that is looking for guests in the following categories:
Common Denominator shines a light on the power of positivity through inspiring stories of people who have faced adversity with resilience and a strong mindset. Each episode features a conversation with someone who has overcome challenges, achieved success, and made a positive impact on the world. From entrepreneurs and doctors to activists and athletes, our guests share their stories and insights to inspire and motivate you to chase your dreams and live a more optimistic life.
I just worked with him for my client who created a successful mouth tape brand, which helped him stop snoring and brought him and his wife back together after a divorce.
Dave was a pleasure to work and he's coordinated interviews with big CEO to small ones with unique stories!
Happy to share more resources for other topics if you'd like!! Thanks for offering this membership. BIG FAN of your Substack!